The Social Media Manager works closely with a team of content experts to create original photography, articles and video content, manages posts, and responds to followers for our Facebook, Instagram, Twitter, TikTok, and YouTube channels. As a Social Media Manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You must be just as comfortable turning a wrench on one of your numerous high-performance projects as you are managing social media. The thrill of more engagement, more conversions into sales should drive you! Your communication skills should be second to none, and you should love working with a group of people to deliver content that WOWS our customers.
You’ve got a seat at the table in a company that has been a vital source of driving the automotive industry forward for over 60 years. The work happening across all our marketing team (campaigns, emails, events, print ads, catalogs, etc.) affects what’s happening on social media. You’ll have to keep your finger on the pulse of what’s happening within our internal team and with various groups throughout the company who can keep you closely connected to content opportunities.
Where the rubber meets the road. Here’s how your time will be spent:
50% of your role will be social communication, working with our content team (copywriter, videographer, photographer, graphic designers) to curate, source, and schedule posting on social networks. You are the voice of the brand and are responsible for all communication on our social platforms. You will scrape all avenues from online to in-person events like races and car shows to produce engaging content. You’ll be speaking directly to the customers, so learning who the customer is and following our brand voice is essential.
25% of your role is managing our engagement strategy - listening and engaging with our customers across all platforms. Keeping your eyes on brand mentions, taking note of audience trends, and replying to questions. The car community is a tight-knit space, and since we want to put the most relatable foot forward, we want to be with our customers along their journey.
The final 25% of this role is goal setting, analyzing data, and running ads. You’ll start with performing research on current benchmark trends and audience preferences. You’ll report on audience growth, engagement, reach, leads, and conversion on ads. You need to have an understanding and a drive to improve conversation rates and ad click-through rates. Following the seasonality of our business, the trends in the purchase cycle and owning your part of increasing revenue and engagement is extremely important.
Now, here are the “must-haves” HR wants you to know about:
Advanced automotive knowledge is required
Proven work experience in the social media space or hands-on experience in content management
Displays in-depth knowledge and understanding of social media platforms, their audiences (TikTok, Facebook, Twitter, Instagram, YouTube), and how each platform can be best used in different scenarios.
Experience with graphic design, photography, and videography is strongly preferred.
Excellent copywriting skills.
Practices superior time management.
Is a team player with the confidence to take the lead and guide other employees when necessary (i.e.: content development, creation, and editing of content and online reputation management).
Analytical and multitasking skills.
Demonstrates winning social customer service techniques such as empathy, patience, advocacy, and conflict resolution.
Relocation to JEGS World Headquarters in Delaware, OH. Just 25 minutes outside of the growing and thriving capital of Columbus, OH.
JEGS is a leading multi-channel merchant of high-performance auto parts. Founded in 1960 by Jeg Coughlin, Sr. as a small speed shop, JEGS operates a climate controlled 250,000 sq ft warehouse which supports our retail/mail order business in Delaware, Ohio. We offer a competitive starting pay rate plus a shift differential, semi-annual review system, a comprehensive benefits package which includes medical/dental/vision insurance, company-paid life insurance, a casual dress environment, personal time off, floating holidays, six paid holidays, weekly pay check, 401K and profit sharing retirement plans, and an associate product discount.