VP Sales & Business Development

POSITION OVERVIEW

The Vice President (VP) of Sales and Business Development reports directly to the President/CEO and works with the leadership team fostering improved business success for the organization. The VP Sales and Business Development will expand the company’s business across existing products, improve omni channel capabilities, and develop new categories of product lines. The candidate’s experience will emphasize success building a best in class organization to record positive changes and drive EBITDA growth. The ideal candidate will possess a strong background in business development, domestic and international sales and marketing, and passion for our product and industry.   The VP will demonstrate skilled D2C and B2B experience in a professional service setting. The VP’s role also involves building a business network, as well as improving the company’s relationship with clients through top quality service delivery and enticing service representation. The VP is required to possess a high level of business acumen, with strong analytical and account management skills.

ACCOUNTABILITIES

Sales Leadership:

• Build, mentor, and motivate a world-class sales team.
• Develop and implement annual sales plans that drive both new and existing account revenue growth.
• Identify and refine sales strategy to support rapid growth from organic sources and acquisition.
• Provide functional leadership and drive organizational accountability by reviewing major account plans, monitoring, managing the sales pipeline, and tracking progress against plans.
• Ensure accurate forecasting of revenue and expenses, developing annual and quarterly sales targets.
• Generate quarterly updates for executive report that detail the actual sales to forecast sales.
• Monitor sales incentive plans and policies as needed to deliver effective compensation to sales team.
• Research and develop sales strategies and opportunities for new business and product development.
• Establish KPI’s such as revenue, gross profit, and business unit sales to track department performance.
• Monitor KPIs to anticipate and react quickly to industry changes.
• Develop pricing policies, including volume discounts and terms and conditions for high profile customers.
• Oversee sales negotiations for large customers and key accounts.
• Attend various events as needed, assist with set-up requirements and staffing needs for the show. Assess the overall value of each show in relationship to sales and marketing exposure.
• Develop and oversee product training program for authorized retailers and wholesale customers.

Business Development

• Utilize business contacts and research to develop networks for sourcing new clients.
• Use customer feedback and analytical insights to form new products.
• Identify and develop resources relevant to business and product development.
• Spearhead product expansion initiatives consistent with business strategy and sales objectives.
• Oversee team development for improving organizational, management and leadership effectiveness.
• Guide team to ensure top level client experience from introduction, needs assessment, and delivery.
• In partnership with Marketing Director, attract and retain clients through creative outreach strategies.

Marketing

• Provide visionary leadership for business development, coordinating with Marketing Director and individual business management.
• Work collaboratively with the marketing team to ensure all are working towards the target segmented business strategy for each business unit.
• Collaborate cross functionally with marketing, sales, and purchasing to share best-practices.
• Ensure that the brand portfolio objectives are reflected in marketing, product, and financial decision-making processes for each business unit.
• Establish sales and marketing measurement systems, based on knowledge of current policy, nature of market, copyright, royalty requirements, and cost and markup factors.
• Maximize value by identifying and developing strategic marketing partnerships.
• Develop and coordinate an executable, trackable plan to maximize ROI for D2C market and trade shows.