Machines that Move Us. People who Inspire Us. Stories that Drive Us.
The people who work at MotorTrend embody the passion of our content, and wake up every day intent on embracing, entertaining, and empowering the motoring world.
Job Summary & Responsibilities:
The General Manager, Hot Rod (full-time, salaried, regular) will be responsible for all business aspects related to brands in networks (online properties, video, print publication, events, etc.). He/She will manage all aspects with regard to creating leverage for advertising sales, multiplatform content production, brand and network marketing opportunities, and profitability controls of a brand and network business. The General Manager is solely responsible for meeting and exceeding established revenue goals based on established KPI’s and managing costs of assigned brands, while representing the company as a whole. Essential duties and responsibilities include, but are not limited to:
Direct sales efforts with National Sales Management (in conjunction with Network Advertising Directors when applicable) – help to develop and approve proposals, develop guidelines for pricing, develop new advertising opportunities for reps, work proactively on client renewals.
Represent brand(s) at industry meetings, trade shows, events, and editorial roundtable meetings. Make arrangements for brand representation (both advertising and editorial related) at key events, including planning and logistics arrangements.
Achieve revenue growth through increasing profitable revenue and building audience measured by defined KPI’s.
Develop a strategic growth path through product innovation, targeted partnerships and acquisition targets.
Review editorial content of the brand(s), and work with editors (both offline and online) on content strategy, goals, and objectives. Oversee content on websites and social media efforts.
Maintain cost and expense controls. Implement procedures and measures provided by management to ensure profitability.
Responsible for marketing and future planning of brand(s) including events, special interest publications, special promotions and multi-faceted efforts (with assistance of the marketing department when applicable).
Responsible for regular reporting of the publication(s) online and offline activities to the finance department and others as needed. Help to develop the yearly forecasts for revenue, costs, special projects, etc., and report regularly on the progress of all activities.
This position may include supervising one or more employees where applicable.
Bachelor’s degree in Marketing, Advertising, Journalism, Business or Communications preferred.
The successful candidate will have 8-10 years devoted to multi-platform brand management, preferably in the automotive industry.
Ideally has firsthand media sales experience.
Knowledge, Skills, & Abilities:
Candidate must be technology driven and have a passion for innovation and success.
Must have strong customer service skills.
Strong organizational skills with the ability to prioritize multiple tasks.
Microsoft Office (Outlook, Word, Excel, PowerPoint)
Work is performed in an office environment that is well lit and ventilated.
We are MotorTrend.
With a monthly reach of more than 131 million, MTG is the largest automotive media company in the world. With franchises including MotorTrend, Hot Rod, Automobile, Wheeler Dealers, Roadkill, Best Driver’s Car, and dozens of other world-class brands, we are reimagining storytelling around mobility. Our portfolio brings together Discovery’s #1 TV network for automotive super fans, with our vast automotive digital platform that includes direct-to-consumer products, websites, apps, connected TVs, social, and live events.