The Category Manager is responsible to develop plans to increase market share and profitability of their assigned product lines. Will be required to set, implement and carry out category-specific goals, measure and report on those goals and make adjustments as necessary. This individual is responsible for communicating the current performance of the category within the industry, the company, and by the customer, to both Account Managers and company executives as required.
Working with various internal departments, set objectives/targets for the overall Category for the company by the customer.
Continuously track and report the status of those goals to the Executive Management team.
Share those goals with customers and provide status reports of those goals throughout the year.
Devise overall category strategies with specific goals to improve sales, reduce warranty returns and improve corporate margins.
Continuously track and report the financial impact of these strategies to Senior Management.
Set category “tactics”, by the customer, to improve market share and work with Sales department on ways to effectively deliver those tactics to the field.
Recommending a product assortment - (Adds / Deletes / Adjustments to stocking levels) through internal category forecast reviews.
Creating a complete category price strategy – (Good / Better / Best) – with corporate margin improvement as the goal
Work with internal stakeholders to uncover and implement cost-saving initiatives to help improve margin performance
Work with Quality Assurance department to define, create and help implement internal and external training programs – Increase sales / Lower warranty returns / Improve market share
Review monthly customer warranty returns data, work with Quality Assurance through creative solutions to help reduce returns at the customer level
Develop customer-focused promotional programs – establish goals and provide senior management measurable metrics on the success of those programs. (ROI)
Play an active part in managing products during their entire life cycle - from introduction to completion – to ensure optimal sales results and inventory turns as it affects the company’s profitability and inventory management goals.