Light Duty – Autos, Heavy Duty, Performance Vehicles
Communications, Sales & Customer Service
4 Year Degree
The Auto Care Association is the voice for the auto care industry—a coast-to-coast network of 500,000 independent manufacturers, distributors, parts stores and repair shops offering quality, choice and innovation for drivers. The Auto Care Association keeps its members ahead of the curve, so they can continue to serve every kind of vehicle on the road today—providing parts and services designed to make vehicles last longer, perform better and keep drivers safer.
We are currently seeking an exceptional Business Development Manager to play an integral role in improving the market position and achieving financial growth for the Auto Care Association. This person will establish long-term strategic goals, build key customer relationships, identify business opportunities, negotiate and close business deals and maintain extensive knowledge of current market conditions.
Specifically, the Business Development Manager will sell the association’s products and digital properties, including industry reports, the industry data products, as well as digital advertising space on web properties and the industry job board. The approach should be highly strategic, with a strong focus on successfully building and maintaining long-term relationships and identifying needs with members and existing/potential sponsors. The ability to identify needs and develop creative, customized opportunities will be an essential component of the position, and the demonstrated ability to build and grow a program is a must.
You are a fit for this position if you:
Have the ability to multi-task and work efficiently under pressure with careful attention to detail
Possess exceptional leadership skills
Able to respond positively to customer and peer criticism and feedback
Gifted at communicating clearly and concisely, both verbally and in writing
Adept at effectively managing relationships, both internally and externally
Display a dependable, strong work ethic
Able to work in a fast-paced, professional office environment
Comfortable in a work environment of top performers where kindness, patience, positivity and excellence are valued and rewarded
Can manage a rapidly evolving environment and multi-faceted product matrix comprised of annual print products, monthly eNewsletters and on-going digital campaigns including banners, email, leads and featured listings.
Have experience selling conference and events sponsorships or advertising that may require working with multiple points of contact on the client’s end, usually a marketing manager and a principal decision maker
In this role, you can expect to:
Create a portfolio of association products to be used in the sales process
Act in a consultative sales role by:
Evangelizing our qualified audience by sharing research and citing relevant reach and usage statistics for our channels and products.
Architecting diversified campaigns based on a client’s goals with mutually agreed upon KPI’s.
Provide direction and counsel in the development of plans in marketing, advertising and sales promotion
Set organization goals for revenue and create path to achieving those goals
Measure and optimize marketing campaigns
Prospect for new market audiences to sell association products and sponsorship by developing and using persuasive approaches and pitches that will convince potential clients to conduct business with the association
Understand the target markets, including industry, company, project, contacts and which market strategies can be used to attract clients
Identify and sell sponsorship opportunities at association sponsored events, association publications and research reports functions
Work with responsible departments to maximize pricing on association products
Develop a sales process to more effectively monitor and sell our industry data products
Follow the latest industry developments and stay abreast of competitors
Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends
Bachelor’s degree in Marketing, Communications, or Business Administration
Willing to take direction if and when needed, but also work independently
3 to 5 years of related sales or customer service experience preferred
Strong skills and discipline working with CRM tools (ex: Personify or Salesforce) to create reports, interpret data, as well as reporting upon sales pipeline
Has experience in the digital media landscape, either buying, selling or tracking basic digital programs such as banner and email advertising.
Fluency in digital metric analysis (email, web, social: clicks, open rates, conversion rates)
Is incredibly organized and methodical in creating their sales plan approach and ensuring execution.
Ability to think on your feet and creatively to make decisions on product offerings, pricing, discounts, and sales tactics
Self-starter with proven track record of success with high levels of autonomy in your role
Strong written and verbal communications skills to include errorless grammar and spelling and a rapid and professional phone manner
Experience prospecting to include cold calling
Familiarity with using data analysis for lead generation
Creativity to create sponsorship opportunities based on need
Proficiency in Microsoft office suite and statistical analysis software
Knowledge of the automotive industry. Aftermarket knowledge a plus.
If you are a dynamic, self-starting professional with the above qualifications and are interested in joining a great organization, we would like to hear from you. Please send your resume and cover letter including salary requirements to: firstname.lastname@example.org.
About Auto Care Association
The Auto Care Association is the voice of the $300 billion-plus auto care industry. We provide advocacy, educational, networking, technology, market intelligence and communications resources to serve the collective interests of our members. Based in Bethesda, Md., the Auto Care Association has more than 3,000 member companies that represent some 150,000 independent automotive businesses that manufacture, distribute and sell motor vehicle parts, accessories, tools, equipment, materials and supplies, and perform vehicle service and repair. Visit www.autocare.org.